will show. And that would seem like good news. However, as one looks through the ads, it becomes clear that they are nearly all in Public Relations (PR). The rest are merely legal compliance jobs, so are not really about social responsibility. You know how low the culture has sunk when simply following the law counts as being socially responsible.
Unfortunately, very few companies are looking to hire anyone at the strategic level with expertise in ethics and social responsibility. And that's because most corporations still consider it an aspect of marketing and communications, namely, PR. But that's a serious deficiency at best (and deceptive at worst) if no one in upper management is an actual business ethicist.
PR-CSR officers may still be able to communicate new best practices upward, but that's putting the cart before the horse. And it does nothing to reduce suspicions the public widely harbors that CSR is little more than window dressing. BP is a glaring recent example of greenwashing corporate policy, changing its name from British Petroleum to "Beyond Petroleum" while callously maintaining perhaps the worst environmental record in the oil industry.
If corporations want to continue using CSR as a selling point to affluent, educated and conscientious customers, they will have to stop eating away at their own credibility. Ultimately, the only way to do this is to integrate their CSR divisions within upper-level strategic management. Until then, corporations are merely putting a social face on strategies conceived for much narrower purposes.
A good way to start would be to hire business ethics professors, who sadly remain conspicuously absent from corporate America. That would also send the message to business students that ethics and philosophy are valuable in the marketplace.